7 Reasons Why Today Is The Best Time For You To Start A Website

August 28, 2008 | Author: Darrel Hawes | Filed under: Website Design

by Darrel Hawes

If you’ve decided to go ahead and start your website, when should you do it?

The best way to answer this question: right now! Here’s why.

First, the sooner you get your site up and running, the sooner you can start enjoying the benefits of having a site. This could mean not only increased revenue, but also reduced customer service issues. For example, you can include documentation and help for using your products directly on your website.

Secondly, domain name age appears to be a factor in high-ranking results in the search engines. So you will want to register your domain name as soon as possible.

Third, it’s rather difficult to begin getting the word out about your site until it’s actually live. And because the impacts of web promotion add up over time… and because you can only do so much in any given day, you should get started on your promotion right away. Some of the means of promotion you can do are writing articles, video, write press releases, commenting on blogs, and marketing on forums.

Fourth, if your competitors have a website, you will want to start “catching up”.

Fifth, if most of your competitors do not have a website, starting a website today puts you that far ahead of the competition. People often think it’s too difficult to start their own site, so they put it off. Or they have heard horror stories about how much it costs to have a professional designer do it or how hard it is to get changes made.

Sixth, starting a website today (if it looks halfway decent) will make potential customers more comfortable in dealing with you. If they can check you out ahead of time, they often feel better about contacting you, and more importantly, spending their money with you.

Seventh, a website can fulfill the function of providing the required number of contact points that most prospects require before feeling ready to invest in your products or services. The exact number of contacts varies, but on average a prospect needs to interact with your company in some way seven times before they are ready to make a buying decision. A website can automate much of the pre-sale process.

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